Wax London present Come Together, their SS24 Collection with a tongue-in-cheek portrayal of craft and creativity. Wax London have always been a fabric first brand, using the fabrics to inform and inspire their collections while giving added character to their core styles. That character and identity within the clothes form the foundations on which the brand is built. Based in London, they take inspiration from the patchwork of cultures intertwined within the city and the ideas and creativity it breeds.
The campaign is a surreal depiction of how the clothes “Come Together” – an acerbic tale of wit and craft. Seersucker, Pointelle, Embroidery, Crochet and Linen in light pastel tones take centre stage throughout while punchy statements of red punctuate the collection.
SS24 has seen Wax London respond to customer demand by further expanding the range – leading them to create new silhouettes in the form of Ripstop jackets and more relaxed trouser shapes.
Growing on the success of SS23, Wax London has delved further into embroidery techniques across its Didcot range with stand-out pieces as Daisy Embroidery style, the Ornate square embroidery and even an intricate Beach Embroidery style. Traditional Ikat hand dyeing is prevalent throughout the collection. Shirting options feature a range of elevated fabrics, textures and weaves, or with subtle detailing that keep each product characterful and true to the brand’s handwriting.
A focus on tailoring has resulting in producing their best-selling suit new Linen and Seersucker – both favourite fabrics of mine and perfect for Spring/Summer conditions. Casual options have expanded in the form of short and jacket co-ords across the range.
Their signature Whiting Overshirt returns in new fabrications and weaves SS24. These are available in their signature check, the popular “Stepney” fabric that was introduced for AW23 and a best-seller and new smaller checks for those looking for a more subtle check option.
The new Wax London SS24 collection is available online and at their London stores:
67 Berwick St, Soho, London, W1F 8SY
105a Commercial St, Spitalfields, London, E1 6BG
