Hackett launch their Hackett Heritage SS26 Collection, a clear and confident modular wardrobe rooted in British heritage – where product assortment and versatility define the brand’s evolving heritage identity.
This new chapter takes inspiration from classic British collegiate style, reimagined for summer. It looks at the everyday culture of university life: the routines, rituals, and moments in between. Pieces are updated with a modern feel: tailoring is more relaxed, fabrics are lighter and breathable, and heritage feels lived-in.
The SS26 collection is set against historic halls, sunlit courtyards, and quiet academic architecture, the imagery captures moments of camaraderie, friendship, and relaxed confidence. Light, proportion, and movement play a central role reinforcing Hackett Heritage’s belief that heritage is not static, but continually reinterpreted by new generations.
Product categories span tees, polos, sweatshirts, rugby shirts, outerwear, and accessories, balancing relaxed off-duty pieces with more structured classics. The colour palette is light, mixing soft pastel tones with signature blues, greys, and crisp whites. The wider collection unfolds through a series of interlinked capsules that together create a complete summer wardrobe.
The Heritage collection delivers a refined off-duty loungewear aesthetic. Drawing directly from the brand’s origins, the Heritage Number capsule reflects Hackett’s deep-rooted connection to equestrian sport and polo, a legacy dating back to the brand’s founding in 1983.
The Heritage H collection revisits one of Hackett’s earliest brand signatures, the original “H in a box.” Reintroduced for SS26, this graphic becomes a cornerstone of the Hackett Heritage visual language. Completing the seasonal story, the Heritage Harry capsule embraces a nautical narrative as Harry The Dog sails into summer.
