For Autumn Winter 2026, dunhill places the blazer at the centre of its campaign, exploring an icon of the House through different expressions of English tailoring, material and craft.
Creative Director Simon Holloway looks to 1960s London, where the conventions of Savile Row met the individual style emerging around the King’s Road. The collection moves from layered greys into winter browns and midnight tones, its restrained palette lending the wardrobe a quiet, cinematic tension.
The blazer appears in the softly constructed Cavendish cut and the more defined Bourdon. Both bring a lighter approach to traditional English tailoring, allowing the blazer to move between formal and informal dress. A gun club check in a blend of wool and cashmere is woven by a British mill with more than 125 years of experience, while a custom houndstooth and lightweight windowpane flannel draw on Yorkshire clothmaking. Archive-informed pockets and button spacing sit alongside buttonholes sewn by hand in silk thread.
Material changes the character of the blazer across the campaign. An indigo wool-and-silk double-face cloth is formed from two woven layers with finished surfaces, requiring more than 24 hours of specialist work. Calfskin suede offers a more sporting interpretation in the Driving Blazer: the body and sleeves are left unlined to preserve the handle of the leather, while bonded construction and hand-painted edges create a clean finish. An action back, drawn from motoring garments, allows greater freedom of movement. Together, these pieces place British tailoring alongside the leather and technical craft that have long defined dunhill.
The campaign is conceived as a study in character. Photographed by Ethan James Green, it features Henry Kitcher, Daisuke Ueda, RJ Rogenski, Colin Otto and Hamid Onifade. Intimate studio portraits reveal silhouettes ranging from the aforementioned softly tailored blazers to the Driving Jacket and Scottish wool trench. Close studies of suede, bonded leather, stitching and metalwork complete a campaign that moves between the man, the clothes and the craft behind them.
