Luxury resale service Cudoni, has today launched its first ever men's campaign with one of the most recognisable faces in men’s fashion, model and creative director Richard Biedul. The business was founded to provide the simplest and most convenient way for discerning luxury consumers to sell their designer goods. Cudoni’s expert knowledge of iconic luxury craftsmanship and respect for quality has shaped their reputation as leading luxury resale specialists. Responding to the growing interest among men in circular fashion, Cudoni is taking the industry lead in providing the ultimate resale service for the modern man.

“Cudoni’s concierge-style service allows me to sell my designer clothing effortlessly. As a model, artistic and creative director, I’m constantly on the go, what little free time I have, I want to spend with the ones I love, doing the things I enjoy the most. This is why Cudoni is perfect for me. They help me to sell the designer pieces that I no longer wear, and I don't even have to lift a finger. ” - Richard Biedul

Cudoni understands that time is one of the greatest luxuries, therefore they centre their service around making resale as seamless as possible for their clients. From the moment a new client signs up, they are assigned a personal account manager to assist them throughout the process. Cudoni provides free home collections, item authentication, expert valuations and manages the entire sales process, end-to-end. Cudoni enables clients to extend the life cycle of their cherished items, encouraging circularity in luxury fashion and supporting the slow fashion movement.

“The process is quick and simple, I contact my personal account manager at Cudoni and book my free home collection. After my items are collected, they are valued by Cudoni’s experts, and made available for sale. It’s really rewarding to know that with Cudoni my clothing is being given a second life “

Richard is selling his edit of pre-loved designer pieces featuring brands such as Brioni, Ann Demeulemeester and Ralph Lauren, which are available to purchase on the Cudoni marketplace. Richard and Cudoni are donating all proceeds from the sale to Richard’s chosen charity, Fareshare via Work for Good.

Shop Richard's edit here.