Seiko team up with Pepsi to release a limited edition Seiko 5 Sports x PEPSI collaboration featuring two watches, each limited to 7000 pieces. Whilst fans informally refer to watches with similar red and blue colourways to the Pepsi brand logo as ‘Pepsi’ style, this is the first collaboration of its kind in the watch world. The 1990s Seiko 5 Sports SKX red and blue bezels were a fan favourite and became known as 'Pepsi' designs amongst collectors.
The new Seiko 5 Sports x PEPSI Limited Edition collaboration is available in an All-black, 42mm, and Silverwhite colourway, 38mm. The All-Black version has a modern design, featuring the latest PEPSI logo at 6 o’clock, with a red and blue bi-directional bezel against the black dial. This GMT is paired with a black silicone strap, a first for any SKX GMT model. While the Seiko 5Sports x PEPSI Limited Edition Collaboration in Silverwhite, features the old-school 90s PEPSI logo, with a red and blue bezel against the silver white dial, paired with a metal bracelet. Through the exhibition case back of these watches, the PEPSI logo can be seen alongside the limited-edition number. Each model is also presented in a special edition metal box, designed like a modern or 90s PEPSI can.
