hub Hotel

The other week I stayed at the hub Hotel on St Martin’s Lane in the heart of London. I was staying there for a couple of nights during London Collections: Men which was ideal as it is so perfectly placed on the edge of Covent Garden. Located in the heart of theatre land, hub Hotel from Premier Inn offers incredibly close positioning to London’s cultural heart. A stones throw away from also Trafalgar Square and the National Gallery and National Portrait Gallery respectively, with the bright lights of Leciester Square and shopping districts of Covent Garden only a few minutes walk away.

73677room-view-with-map-2Branding themselves as an easy-to-use technological and trendy hotel, there’s an emphasis, and encouragement, to use technology and be quite independent. There’s self check-in, similar to airline lounges and some international train terminals, where you activate your room card yourself. Help is on hand if need be.

The hub Hotel has really embraced the move toward mobile apps and technology moving over to smart watches. They were early adopters of the Apple Watch – creating an app that you can download in conjunction with your iPhone, to be able to book rooms in advance, as well as regulate temperature and lighting in your room while staying. You can even control aspects of your room while at a London restaurant or bar before you head back to retire for the night. A nifty little thing keeping things simple and at ease. If you don’t own an Apple Watch, the Apple Store is just down the road.


The rooms have a very modern feel, nodding towards an extensive use of technology – throwing almost futuristic scenes similar to The Futuristic Congress by Stanislaw Lem. The hub is primed for short stays in the centre of London and with it’s simple comfort it’s ideal to explore the local cafes and galleries while also heading over to the South Bank if you so wish. This is a great location to stay with competitive prices that has you on the doorstep of London’s cultural hub.

hub Hotel – 110 St Martin’s Lane, London, WC2N 4BA
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