Admiral – bringing back Football Casualism

I’m very much into my football. It’s difficult to tell sometimes someone’s appreciation of the beautiful game, but once it’s unearthed you become best of friends for the length of drinking a pint, a journey home, or even while watching a game at the pub. There was a period in the 1970’s that Football Casualism or Terrace Style was ever prevalent. Men young and old would don high-end sports clothes with denim and paired up with the latest trainers. It has given us memorable images of players and fans alike when British football especially was in an era on European dominance.

One brand that evokes strong football memories is Admiral. Renowned for the iconic England 1982 World Cup kit, we see it used time and time again in reference to England’s footballing past. Now, however, with a contemporary approach and in the knowledge that Football Casualism still exists and like most fashions, vintage kits are becoming more and more popular with the fans.


Released in time for the new 2015-16 season, the autumn ’15 collection comprises of two ranges – Retro and Gold. Both ranges with a definitive style with a polite nod to Admiral’s history in football, both on and off the pitch. The Retro range has delved into the rich back catalogue of the Admiral archive, focusing on the brand’s iconic football kits for inspiration. The classic navy and black tricot track tops perfectly embody the nostalgia and is ideal for young and old football fans alike. The Gold range is a more contemporary take on British heritage sportswear. There’s a greater focus on lifestyle with garments on offer including a versatile selection of trousers including jeans and chinos as well as staples such as shirting, jumpers and cardigans.

As the seasons cross-over from summer to autumn and the football season kicks off, why not grab a piece of history where the other football savvy gents will appreciate your nod to football heritage. Whether it’s pre-game attire or casual pub attire, you’re safe in the knowledge that you’re safe territory where all fans will respect you rather than be loathed by hoards if you wear a particular teams jersey or colours. Its better that way. Easier to make friends and get a pint.

Admiral’s 28-piece collection launches 14th July in selected Sainsbury’s stores nationwide.

Photos shot by Jonathan Daniel Pryce
Styled by Chris Benns & Terry Donovan

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